COMM 430- Yani Lewis

 March 29th, 2022                                      Communication Accommodation & Face Negotiation Theory  Hello everyone and welcome back to this week's blog post! Today we'll be discussing two theories known as  Communication Accommodation theory  aka (CAT) and  Face Negotiation theory.   To begin with, both theories take the objectivists approach in understanding the how of why people of different cultures manage rapport and disagreements as well as how our adjustments to certain aspects in society affect our persona's in response to another (Griffen, 2019). To begin, let's start with communication Accommodation theory ( CAT) for short.  1. CAT is a theory routed in understanding our ability to adjust , modify, or regulate a person's behavior in response to another. This can include adjustments in speech, vocal pattern, and gestures (Griffen, 2019).   You can see this clearer in the example of The Office   down below where Michael tries to copy Ryan in a

 March 23rd, 2022                                                        Genderlect Styles and Standpoint Theory   Hello everyone and welcome back to this weeks' Blog Post . Today we'll be discussing two very dynamic theories : (1) Gender Styles and (2) Standpoint theory.  For those who may not know, Genderlect styles theory refers to a term that suggests that masculine and feminine styles of discourse are best viewed as two different distinct cultural dialects (Griffin, 2019). On the other hand, Standpoint theory according to Griffin (2019)  is perspective achieved through the critical reflection on certain power relations and their consequences that exist to oppose the status quo. Both approaches are similar in that they aim to explain how our personal standpoints and gender norms if you will coexist together to produce an idea as to why we may chose to act a certain way and how the social groups we align with affect our perception.  In order for us to get a clearer view, le

 Friday, March 11th, 2022           Uses and Gratifications Theory, Cultivation Theory and Agenda-setting & Framing Theory       Hi Everyone ! Welcome back to another blog post . This week's topic is focused on three aspects of influential relations : Uses and Gratifications Theory, Cultivation Theory, and Agenda- setting & Framing Theory. To begin, let's start by summarizing all three aspects !         1 .  Uses and Gratification Theory is an objective theory based off the study of uncovering how people use media ,why they use media, and what form of gratification is produced from the type of media they engage with (Griffin et.al, 2019). It is believed that we have social and psychological approaches of needs which leads to a generation of expectations, which then leads to different media exposures that then result in need gratification (Griffin et. al, 2019). One simple assumption is that we use media to please our particular interests I.e, ( getting travel vlog info

 March 3rd, 2022                                                Media Ecology, Semiotics, and Cultural Studies   Today, I'll be discussing with you three different theories to describe and break apart the advertisement shown below. I chose to do this particular ad because I myself am a fan of Nike Jordan collaboration sneakers and have some of my own. For the sake of this blog post, I decided to throw it back Vintage style and take a trip down memory lane.      Vintage Nike sneaker Ad  1. The words "Smoke Em" are shown in bold letters along with a combination of six different silhouettes. The first thing we're going to discuss is the concept of Media Ecology . Media Ecology derived from Comm Scholar, Marshall McLuhan is one that takes the route of focusing on the concept that "the medium is the message"( Griffin et. al, 2019)  . In this case, the format (i.e print, TV, video, etc) affects the way a message is received. Now normally, an ad like this would pr