The study of Social Judgement Theory , Elaboration Likelihood Model And How They Are Connected !
Social Judgement Theory February 21st, 2022 Hello all ! Hello Hello Hello ! I know I know, it's been a while since we last convened but I'm finally back with another interesting Vlog. Today, we'll be discussing two theories known as Social Judgement Theory and Elaboration Likelihood Model both in which I will try my best to illustrate the connection between both approaches of persuasion. Let's dive in Shall we? What is persuasion you ask? Well, persuasion is the process and action of being swayed from your original stance to that of another. In other words, you are being nudged to believe something else over what you stand behind. The first theory I'd like to shine light on is the objectivists approach theory known as Social Judgement Theory by Muzafer Sherif . This theory according to the late Muzafer Sherif, this theory is done subconciosly y by intellectually sorting and weighing ideas of our own though